Thinking about how to market your trade business on a shoestring budget can be overwhelming. Thankfully, we have put together this great list of some inexpensive ways in which you can market your business quickly and easily for very low cost.
One of the best ways to get your name and business out there is to print your logo onto t-shirts, hats, and other apparel. Let these items speak for you. Along with having your team wear them, you could also donate printed t-shirts to a local sporting league. This is a great way to get name recognition for your company and help your community.
Offering a referral program to current customers is another great way to increase business. Each customer that refers your company could receive a discount or some-thing free with their next service. You can even print up coupons on your office printer to hand out with each service.
Setting up a booth at a local festival or home show and offering a do-it-yourself class is a fantastic way to promote your business. Homeowners love the opportunity to save money and learn something new. Hand out business cards before the demonstration, and they will remember you the next time they need your service.
Printing up balloons with your logo and tagline and giving them away at local events is another very low-cost way of getting your name out there. It is also a nice way for you to be able to meet your potential customers face-to-face before engaging with them in business.
Email marketing is an easy and very inexpensive way to reach your audience. If you collect email addresses through your website or at local events, you can use on-line services like Constant Contact or MailChimp to quickly and easily create great looking email newsletters to inform customers about your services, discounts, sales or other important events in your business.
If you have a website or social media accounts, use them! This is one of the best word-of-mouth mediums to use for marketing your business, and it’s free. A recent statistic shows over 74% of consumer choice is now based on social media perceptions and what their friends and family are purchasing. Use your social media or blog to post interesting articles that will grab the attentions of potential customers and then offer discounts or coupons to new customers who try your service.
Marketing your trade business does not have to be expensive or time-consuming. Using the tips above, you can quickly and easily attract more customers through relatively simple methods and create stronger brand recognition for your company with-out breaking the bank.
Of course, if you’d like some more ideas for custom apparel, screen printing or promotional items, don’t hesitate to contact us.